CO
LAB
YOUR SUCCESS
IS OUR PASSION
Our passion is helping businesses to efficiently and effectively connect with their audiences to drive their growth. We believe in a strategic, holistic and multidisciplinary approach to marketing efforts. Finding a marketing partner that is the perfect fit to work with your business to achieve your goals can be challenging. Whether you are looking for a small project or more extensive campaigns, at Collab 360 Marketing, we have the expertise in managing our clients' needs by providing bespoke marketing solutions. From strategic planning, branding, graphic designing, digital marketing and more, we can help you in several ways.
360 DEGREES
MARKETING
Our comprehensive approach means that we tend to start projects with clients through analytical discovery journey, where we take the time to understand your company and your clients from a 360-degree angle. We diligently analyse your business's 'why 's', your needs and objectives, and based on it, we strategically custom build a set of marketing tactics to reach your goals. Our 360 degrees approach also applies to our range of marketing solutions available. We believe in a multidisciplinary approach, meaning that we
will carefully consider a variety of techniques and create a bespoke solution to help our clients on their journey to business success. Our strategic approach enables us to provide solutions to get your business exposed to the right people, with the right messaging, at the right time. We work with you as an extension of your team. We will go above and beyond to exceed your expectations.
Every organisation has a unique set of challenges and needs, and we don't believe in a one-size-fits-all marketing approach. We work with our clients to develop bespoke strategies and match their needs with an adequate set of marketing solutions to grow their business.
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Collab 360 Marketing's bespoke solution approach means that we will tailor a specific marketing pack for each client. No two companies are the same, and although we work with tested and proven means of growth, each business will have individual challenges and needs and therefore, deserve a customised solution.
Our founders have experience in leading a variety of marketing projects. To cater for different marketing needs, we work with a network of marketing partners, and together we take your projects off the ground.
COLLABORATIVE
WORK APPROACH
We are not your regular marketing agency. We work based on a unique and collaborative model. Our network of experienced marketing partners enables us to provide a plethora of marketing solutions to cater to the individual needs of our different clients. Our experience in project management allows us to lead and coordinate projects with a range of partners to collaboratively achieve our client's goals. The variety of marketing services we can provide include strategic planning, branding, graphic designing, content creation,
search engine marketing, email marketing, social media marketing and more. We will work with our clients to establish what is needed for their success, and match the required marketing team to support the project accordingly.
OUR SERVICES
STRATEGIC PLANNING
Growth comes with strong planning and a well-defined roadmap to success. Our creative flair in creating marketing solutions and campaigns walks side to side with an in-depth analytical and strategic approach. We provide strategic support to our clients in several ways, including situation analysis, competitor analysis, market research, stakeholder analysis, and marketing strategies development.
BRANDING
Is your business branding encapsulating the right message to truly connect with your audience and provide the growth you desire? Our branding activities focus on adjusting market perception towards your brand to ensure you achieve your business goals. At Collab 360 Marketing, we help clients in developing fresh new brands, rebranding projects, brand auditing, as well as adjustment and fine-tuning of brand identity.
GRAPHIC DESIGN
A powerful, effective and consistent visual embodiment of a brand is essential for the success of marketing efforts. On point graphic materials mean that your audience will better capture your business and will be able to navigate through your brand experience effectively. It can translate in better engagement, a better understanding of what you offer and therefore, better conversion to your business goals. Our team can help clients with a range of graphic design solutions, including company logos, marketing collateral, digital materials, stationery, website, signage, brochures & e-books, and more.
WEBSITE MARKETING
An online presence through a well-aligned website is an essential element in today's market landscape. An organisation's website can, many times, be the very first step on a customer's brand journey and experience. We strongly believe in the power of a website experience that is in tune with a company's brand, that offers relevant and useful content to its audience and provides easy navigation and user experience. At Collab 360 Marketing, we can support your website marketing strategies in many ways. Whether you have a brand new company and requires a website to be developed from scratch, or you need an existing website to be audited and adjusted if required, we can service you. We are experienced in several web projects.
SOCIAL MEDIA MARKETING
Few are the organisations in today’s environment that wouldn’t benefit from a social media marketing presence. Companies from a range of industries are adopting and experimenting with their voices in the social world as a means of connecting and engaging with their audiences. The power of a well planned social media strategy is excellent. It can be a cost-effective strategy for businesses of all sizes to leverage their messaging, reach new prospecting clients online, and stay relevant and connect with existing customers. At Collab 360 Marketing, we are experienced in creating a social media strategy that speaks the same language as the overall branding strategy, and we can augment your brand exposure and awareness with the use of social media advertisement.
CONTENT MARKETING
We strongly believe in the power of creating and delivering expertly crafted and useful content that can genuinely benefit and educate audiences. An experience with a company and brand does not have to be limited to only sales/ transactional interactions between organisation and client. A content marketing strategy means that your business can deliver, not only the services or products it offers but can also support clients with relevant content in the niche it operates. Not only it enhances the overall user experience, but it also showcases your organisations authority and credibility within its industry. Our team at Collab 360 Marketing can work with you to develop content marketing campaigns to support your company messaging, through the creation of blog articles, education brochures, e-book, videos and more.
SEARCH ENGINE MARKETING
One of the strategies that we most commonly use on our marketing plans is to ensure your company is found by potential new customers when they search for your product or service on search engine platforms, such as Google or Bing. Our solutions for search engine marketing campaigns comprise of search engine optimisation and PPC (pay per click) campaigns.
EMAIL MARKETING
Email campaigns can be a simple, yet effective and cost-efficient way to connect with your audiences. If done correctly, you can tailor targeted messages to the different segments of your audience, automate communications and keep a relevant and useful conversation with your customers, that will contribute to an enhanced brand experience and better business outcomes for you.
Spanning close to 20 years of combined marketing and business experience, the Collab 360 Marketing co-founders have vast expertise and knowledge of marketing and business strategies. Marianna Aureliano and Renata Reis share a background of working both on the agency-side and the client-side, as well as working on both B2B and B2C marketing strategies. They shave been working together for the past two years, where they have been managing a range of projects including strategic planning, branding and rebranding, website design and development, marketing collateral development, stakeholder engagement campaigns, social media, and more.
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Marianna Aureliano
Marianna is a diligent marketing specialist that will dig into the core of your business to fully grasp your needs and goals and develop a strategy to achieve it. Marianna's background as an account manager in the advertisement industry set her to develop strong organisational and communication skills and in-depth knowledge of marketing project management. She has an investigative approach to her work and analyses a business and project challenges from many angles to come up with a solution. Marianna has a 'foot-on-the' ground attitude and will work on realistic goals to assist your business growth. She has recently completed an MBA in Project Management and holds a Bachelor Degree in Advertisement, as well as a Postgraduate Degree in Business & Corporate Communications.
Renata Reis
Renata is an all-rounder marketer with a particular passion for the power of brand storytelling and visual identity as a driver of brand awareness, engagement, and conversion. Renata values a marketing approach focused on the perfect marriage of analytical and creative thinking to drive marketing and business results. She believes that market research, data analysis, and insights can educate strategic decisions and positively influence creative work. Renata has over seven years of managerial experience and is passionate about leading a marketing team, projects and resources to achieve a set plan efficiently. She has a 'let's do it' approach to her work and is always keen to explore innovative ways to tackle her projects. Renata holds a Bachelor Degree in Social Communications, with a major in Journalism, a Bachelor Degree in Arts, an Advanced Diploma in Marketing, as well as a specialisation course in Digital Marketing.